Build a brand story for a product designed to break through the clutter of its category
Former athlete, John Gagliardi was looking to create a beverage that separated itself from the current market of sugar-laden options with artificial ingredients. The beverage also needed to help him hydrate, stay energized and refuel. Convinced he could make a better option than the current market, Titan Tea was conceived. The task for JWALK was to create a brand story and an identity to launch this exciting new tea.
JWALK created a brand story, brand identity, website and creative content designed to launch Titan Tea in the most effective way and attract active people just like John Gagliardi.
JWALK created a brand story, a go-to market strategy, and creative content that stayed true to the intention of Titan Tea – providing a tea option that tastes good, gives you energy, and has quality ingredients and nutrients. We created a fresh and exciting identity for Titan Tea with clean, bright creative that would appeal to the active consumer.