Craft a witty and fun brand identity and attention grabbing OOH campaign to gain traction as a new brand
RealBeanz, a healthy version of iced coffee was created as a pick-me-up that was differentiated from the average cup of joe with its wholesome ingredients and a variety of flavors. With many new coffee beverages hitting the market everyday, RealBeanz needed an approach that stood out from its competitors in a cluttered marketplace, so they hired JWALK to take on the task.
JWALK’s task was to create a clear brand story and identity that could be easily targeted to the many coffee drinkers with hectic schedules. We created a brand personality for RealBeanz - one that was active, witty and creative. Furthermore, to truly emphasize the RealBeanz brand, we launched a powerful OOH campaign that was directly in line with what RealBeanz stands for.
The OOH campaigns consisted of billboards, building wraps, bus shelters, and taxi toppers that were creative, traffic stopping, and humorous. They utilized the power of celebrity and humor to quickly grasp the attention of those on the go. The robust campaign had the power to make the RealBeanz brand resonate in the minds of coffee drinkers.