JUNE & DAISY
Updating packaging to better communicate brand personality and increase appeal to the big box retail shopper
Update packaging while maintaining the whimsical and fun personality of the brand.
We elevated the illustrated concept of the original packaging to be more fanciful and modern, emphasizing the independent personalities of June and Daisy. To ensure the new design was followed moving forward, we created a set of guidelines that delved even deeper into their personalities, as well as a direction for usage that specified palette and design rules.
The new June & Daisy brand 'look" will hit shelves Fall 2015. Results to come...