Creating a visual identity for an international sub-brand with Strong ties to two distinct locations
Hue announced plans to launch its Global Design Discovery Program in Fall 2015, with the objective of driving fashion-forward customers to the brand and providing growth support for new designers internationally. The first two emerging designers for the program were New York based Timo Weiland and Shanghai’s Helen Lee. JWalk’s challenge was to create a brand identity for the program, which consisted a of logo and packaging for each designer.
JWalk designed the Global Design Discovery Program logo as well as packaging for each designer. Both Weiland and Lee created products for the HUE program and we designed the packaging artwork incorporating hints of each designer’s brand aesthetic.
Scheduled launch Fall/Winter 2015. Available in department stores, specialty stores and HUE.com.