Creating a new brand with positioning that stood out in an overly cluttered market
A complete re-brand and national re-launch of Health Warrior that clearly defined a new identity, voice and culture. To create a marketing strategy with a start-up mentality, and build a truly stand out brand – despite an oversaturated space.
Jwalk tapped into its business-minded foundations to invest in the fledgling brand, raising over $3M. Then we partnered with its leaders to completely re-position its identity. We designed a full 360* go-to-market creative strategy complete with retail support in order to re-brand Health Warrior, And created a fresh new identity for their range of Chia-based products. We infused everything from their packaging to their digital platforms with lighter, brighter creative that would appeal to their healthy consumer.
The brand achieved a 700% increase in revenue between August 2012 and August 2013. The industry took note of the updated packaging, announcing us as winners of a packaging design award at Expo East, and giving us a spot in New Hope Media’s list of “15 Best New Packages.”