Establishing an unknown spirit brand as a commanding top-shelf lifestyle brand
Ultra-premium, luxury tequila isn’t for everyone. With a start up mentality, we had to do more than just identify our target – we had to truly engage and attract them.
Working with founder Brent Hocking, we helped bring a rock ‘n’ roll edge to Deleon tequila through key events and the creation of Deleon Rock Lounge, giving our target access to some of the world’s most respected bands in rock. The brand website and social strategy were rebuilt to compliment all marketing activities and more effectively embody the ethos of the brand while celebrating the unique lifestyle around it.
A 200% increase in annual revenue for 5 years that led to the company’s acquisition by Diageo/Combs Wine & Spirits in 2014.