Capturing the brand ethos of a product with an expansive past
A true heritage brand with a rich history of Mexican tradition and stunning artistry, Clase Azul had a vast past to draw from, but wanted to distill their narrative into a cohesive brand identity. They came to JWALK for a brand bible that could propel them into the future as they expanded their product range, keeping it consistent with current offerings, while translating their history into a compelling story in the present.
The absolute height of luxury, we knew we needed to create an identity that did justice to the incredible quality of the product, while simultaneously speaking to their roots in Mexican tradition. By doing a deep dive into their process, we drew inspiration from their artistry and craftsmanship.
We established a robust visual language for the brand, from logo to photography, across all of their product offerings to ensure a consistent and constantly recognizable style.