Evolving and defining a refreshed brand identity
BELLA was originally a small kitchen appliance (SKA) line called Bella Cucina Artful Food under the Sensio brand. The company approached us to build and evolve the new BELLA across all creative outlets to position the brand as a broader lifestyle offering.
BELLA products seek to evoke a sense of graciousness and expressiveness in consumers. To ensure this came accross we crafted a new brand story and packaging.
Inspired by a vintage look and feel we addressed the three product ranges of BELLA from a visual standpoint, differentiating them through subtle design variations while still maintaining a cohesive and unified BELLA look. All aesthetic decisions were strongly informed by the robust and highly defined brand persona.