Have you ever longed for one of those recliners with a built-in refrigerator, or ogled at those "would-be-cool-to-have" items in a Sky Mall catalog? Somehow, $500 for a Cotton Candy Machine/Egg-McMuffin-Maker combo doesn’t seem like the most practical use of some expendable income. Well, we here at RJW know just the person to introduce you to.
Meet, @GirlBehindSix, our new guilty Twitter pleasure. Who is she? Who knows... but we can tell you this: every day (sometimes twice-a-day) she gives away six, or a multiple of, some thing or another.
Unless someone is doing some clever guerilla marketing, this campaign is its own standalone project, complete with NYC Subway advertisements. In short – an entire game show, operated entirely on the Twitter platform. While television is just beginning to fully integrate their entertainment content with social media, now social media is doing one better by creating the content itself. Is this trend that we will see continue? Has social media killed the TV star?
The prizes are usually completely zany, but this is the perfect way to score the PERFECT gag gift for your office grab bag this holiday season! Since anybody with a Twitter handle can enter, it's worth checking out at least for a laugh. We'd hate to be the cause of anyone's shopping addiction, so this referral is your safest bet. 'Tis always the season for free stuff!
UPDATE: We knew our social media instincts were on point!... After doing some snooping here at RJW, we discovered this remote site, which hosts the Official Rules, required of any sweepstakes or giveaway contest. Not to our complete surprise, there is indeed a corporate sponsor for this promotion!
Sponsor: Wendy's International Inc., One Dave Thomas Blvd., Dublin, OH 43017.
AHA! While the campaign is riddled with copy like this...
Good luck figuring out who I am. #SIX
...we, are problem solvers here at RJW. So we thank you for the challenge, Wendy's! The Official Rules come complete with very specific, detailed, and timed instructions on how to win #SIX's cryptic contests. It's one of the most complex sweepstakes we've ever seen, and we still aren't sure what Wendy's motive is, but @GirlBehindSix, we called your bluff - now, what do we win for that?!