Big ups to my good friends Josh and Laurence, browsing OAK this morning i saw their new line featured on the home page...been watching this grow for several years now and its really matured significantly. congratulations!! hard work pays
check them on OAK
check them on their site
designporn.ca showcased a clever comparison between Paris and NYC via illustrations; comparing architecture, events and culture. Must see.
Bowlmor Lanes has been a labor of love for our firm for the better part of this past year. Beginning with a full re-branding and culminating with our re-launch of their entire digital presence. Bowlmor is a brand with a TON of heritage being a new york staple since 1938, it was an interesting challenge to navigate this brand into the modern landscape while preserving its soul.
The website was a massive endeavor...we had to address challenges such as a CMS system that could handle multiple venues in different markets with completely different scheduling and planning. Expect to see significant exposure around this brand as their new massive times square opens this holiday season.
Lacoste L!VE is very much, well, alive. The first EVER Lacoste L!VE store has opened up in SOHO at 134 Prince Street. To kick off the opening of the store street teams will be handing out 3,000 red rubber crocodiles from 9.17-9.19. These crocs are not to be played with, tortured, or thrown out to sea, but rather to be returned to the SOHO store for a handsome reward. Keep your eyes peeled for the crocs...you never know what could be in store for you (pun intended).
Tuesday was a fun night with great friends that must happen more often. I went to a great new spot by chef John DeLucie (Waverly) called The Lion. Many thanks to Joshua & Laurence from Proof 7 for the invite. The space has much of the feel of waverly from two years ago; a block full of black escalades, a room that feels both modern and 100 years old, and a PACKED entrance with beautiful people. My favorite part of the place was their waitstaff though...these guys have to have been hand picked from all over the city for their character...our waiter could have been the funniest and quirkiest waiter i have ever experienced, he should be a character actor hands down.