We’ve all recognized the success of Apple in their ability to put out consistently good, market-changing products. The iPhone has dominated the smartphone market, and the iPad has trumped all other tablets. Have we ever considered if one is better than the other?
On Monday, web analytics firm, comScore released the results of a study that concluded that more web traffic is being driven by iPads than by iPhones. In the study, the iPad accounted for 97.2% of all tablet web traffic, with 46.8% of all iOS traffic (compared to the iPhone’s 42.6% share.)
Also revealing, is the fact that a majority of tablet web users are young, wealthy males and in terms of activity, are shopping more than they are reading on the devices. All brands with e-commerce sites take note: nearly half of tablet owners have completed a purchase using the device. For digital marketers, this study provides some interesting insight into the way we should continue to build web properties.
Are tablets really the future?
With the light that this study has shed on the tablet vs. mobile debate, it would appear that in addition to mobile-friendly sites, developers will need to be creating tablet-optimized applications that take advantage of big-screen experience. In addition, as public wi-fi continues to become more widely available, it seems that these trends will only continue. As you plan your next site-overhaul, it would be smart to think about how important it is for you to optimize the site for traditional browsers, mobile phones, as well as, tablets.