THE CHALLENGE
Establish DeLeón as the preeminent top-shelf spirit and a commanding lifestyle brand.
OUR APPROACH
Mixing rock and roll with tequila in a new way.
DeLeón Rock Lounge
JWALK cemented DeLeón's place in rock lore with a series of concerts for the ages, facilitating partnerships with major rock labels and the country's most esteemed venues, landing some of the world's most respected rock bands, including Iggy Pop, Guns n' Roses, The Kills and The Black Keys, just to name a few.
Creating a Digital Presence
JWALK's digital overhaul involved rebuilding every digital outlet, from DeLeón's website to its social media platforms and content strategy, building a digital presence that embodies the ethos of the brand and celebrates the unique lifestyle surrounding it.
Packaging
JWALK designed the packaging for DeLeón's newest and most highly touted tequila, its Extra Anejo, to reflect the artistry found in the tequila itself.
THE RESULTS
200% increase in annual revenue from 2010 to 2011
Secured new East Coast distributor allowing for significant increase in points of distribution both on premise and at retail.
