Establish DeLeón as the preeminent top-shelf spirit and a commanding lifestyle brand.
Mixing rock and roll with tequila in a new way.
DeLeón Rock Lounge
JWALK cemented DeLeón's place in rock lore with a series of concerts for the ages, facilitating partnerships with major rock labels and the country's most esteemed venues, landing some of the world's most respected rock bands, including Iggy Pop, Guns n' Roses, The Kills and The Black Keys, just to name a few.
Creating a Digital Presence
JWALK's digital overhaul involved rebuilding every digital outlet, from DeLeón's website to its social media platforms and content strategy, building a digital presence that embodies the ethos of the brand and celebrates the unique lifestyle surrounding it.
JWALK designed the packaging for DeLeón's newest and most highly touted tequila, its Extra Anejo, to reflect the artistry found in the tequila itself.
200% increase in annual revenue from 2010 to 2011
Secured new East Coast distributor allowing for significant increase in points of distribution both on premise and at retail.
Five months ago, Foster the People played their first NYC show to an intimate crowd at The Box as part of the DeLeón Tequila LOCKED music series that RJW co-developed. Last night, they returned to New York, performing to a significantly bigger audience alongside Cut Copy at the Prospect Park Bandshell.
In the short time since RJW first recognized their talent, the band's popularity has skyrocketed, reaching #1 on the Billboard charts with their debut album, Torches. We're glad that we caught them on the way up, and look forward to seeing more great things from this band.
Last week marked the beginning of LOCKED, a collaboration developed by RJW Collective for DeLeón Tequila along with Columbia Records. The ongoing partnership will bring some of the biggest names in music to New York’s most private venues.
Foster The People started the exclusive series, playing an hour-long set at The Box, their first performance in New York City. For more details, check out the DeLeón Blog and check back to see who will be playing at the next LOCKED.
If you stopped by the Lacoste L!ve store for the launch of the LACOSTE LEGENDS you would have seen Finger on the Pulse DJing in the window. How's that come to be?
It all started with a meeting at RJW Collective. We got to know each other, drank some DeLeón Tequila and stopped by Caroline Jones' live stream show at Bar East and on to the opening of Bowlmor Lanes' new Times Square location.
The next morning, Martina and I had such a fun time, and were so excited to work with Finger on the Pulse, we decided to Facebook Bomb, Greg and Darin. The rest is history.
Saturday night marked an epic night in the rock world. Courtney Love performed with her band Hole at Don Hills, here in NYC. The crowd was super cool and completely rowdy when the Deleón Tequila started flowing like water. Now it's Monday and we can still here the base thumping in our ear from one of the greatest nights we have experienced, ever.
Wednesday night we produced the Lacoste L!VE party at Rose bar, in Gramercy. It was a great night complete with a private performance form Sleigh Bells. Deleón Tequila was being served, which loosened us up for the night. All in All it was a GREAT turnout. Pen Badgley, Jeremy Piven, and DJ Cassidy were all in attendance. Check out some of our pictures below.