2012 is wrapping up, so we wanted to give you all, our friends and contemporaries, a quick rundown on the year that was at JWALK. It’s been 4 full months since we officially rebranded as JWALK, but oh how time flies! (Or creeps, depending on who you ask)
Our team has exploded (with people and talent), and we’re now officially 21 full-timers, including our two new co-presidents, Ashley Heather and Sarrah Hallock, and our new Chief Creative Officer, Michael Milligan. We couldn’t be more excited about all the new faces.
The past year saw a lot of great things for our clients, too. We set LACOSTE up at Coachella again, which served as a smash hit prequel to what came next – the LACOSTE L!VE Concert Series in Williamsburg Park, a huge success. LACOSTE crossed the 10 million fan mark this year on Facebook, making them the 3rd most successful apparel brand in social media. We also opened a new flagship store in Miami to much fanfare.
We completely rebranded Health Warrior, winning prettiest new packaging at Expo East, launched a brand new website and got them national distribution into Whole Foods.
We grew Charming Charlie’s Facebook fan base from 250,000 to 500,000 in just four months, in addition to this (damn cute, if we do say so ourselves) video we produced.
And let’s not forget what we do for DeLeon every year.
2012 is wrapping up, but at JWALK, we don’t look back. 2013 is in the near horizon, and it’s already shaping up to be quite a year. In the new year, we’ll be engaging with Sensio to rebrand two of their reputable kitchenware lines, Bella and Bella Dots. SIN is a premium energy drink that we’ll be helping with its national US launch. We’ll also be helping launch Nourish Snacks – a revolutionary monthly snack subscription service – in partnership with super-nutritionist Joy Bauer. We’re creating a campaign to drive millenials into stores for school supply superstore Staples that will hopefully also reinvigorate an affinity for a certain dead art (that’s all we can say, for now. Stay tuned).
And that’s just the work.
Now for a little JWALK flavor, we welcome in Charlie Walk – the man, the legend – who has personally curated a ‘Best of 2012’ playlist through one of our favorite companies, 8tracks. Check it out here. He promises it’s very VIP.
So we’ve said a lot, maybe too much, and we think if you’ve gotten this far, you deserve a reward. Our friends at LACOSTE are helping us out – the first three people to use “croc” in a post on our Facebook Wall[https://www.facebook.com/JWalkNY] will receive a 40% off VIP discount card to LACOSTE for ALL of 2013.
In the words of one Charlie Walk, hollerrrrr.
Peace, love, and merry yuletides.
Your friends Sarrah, Ashley, Doug, Charlie and the entire JWALK family.