Our resident Charmer, Alex went down the land of the weird- Austin, Texas.
On his agenda:
-Eat some BBQ -Head to a few rodeos with our resident Texans, Charming Charlie -Eat more BBQ -Attend social panels/Get mind blown -Have a brew or six -Draft an awesome post for JWALK -Eat more BBQ
Find out what knowledge Alex brought us back from the land of the weird. We like weird.
Compiling data from surveys doesn’t give you the insight you thought it would, and in return doesn’t allow you to correctly target your consumer and build your brand. We all have an ‘idea’ of who we are, but frankly, if you are trying to build trust by focusing on your imaginary consumer, it's not happening. Step outside of the box and really listen to your customers. Social media is the best place to connect, not just promote. So listen up. Deliver. Execute strongly.
You have every social channel and you’re blasting out branded messaging every day. Good for you! But you’re doing it wrong. Word of mouth is still the number one way for new consumers to learn about your brand. Did you know that only 7% of it is done online? There is a good reason for this. People don’t trust Facebook; they trust their friends. Influencers have reach but they aren’t your friends. Solution: reward your best customers and let them be your voice. It works… we know.
You’ve got all the channels, but do you have the content? Grassroots campaigns can sometimes (if not always) beat over-produced content. Getting your campaign to go viral isn’t about the messenger; it’s about the message. How we see something isn’t always the way the consumer sees it. They want information and entertainment, so give it to them. Create something fun and inspiring with the appropriate amount of branding, and you’ll be surprised how much further it will go compared to traditionally branded content.
Did you go to SXSW? Preach your notes below. We like to learn.
Last weekend, a team from RJW headed to the Shinnecock Nation Reservation about 100 miles east of New York City for the ‘Escape to New York Festival’. Attending on behalf of LACOSTE, who had outfitted all the Milk Studios photographers in tennis gear, the RJW team quickly learned that this was no ordinary music festival.
While there was certainly music, with acts including Patti Smith, Edward Sharpe and the Magnetic Zeros, and Of Montreal, the real experience came from the other aspects of the festival including: glamping (glamorous camping), a panda pit, a brain drop, and the Milk Studios after-hour jam sessions. The RJW team was eager to explore this creative haven that claims its roots in the epic Secret Garden Party in England, and Burning Man festival in Nevada.
Arriving to the office on Monday, the team struggled to explain why the weekend was so special, resorting to “best weekend ever” and “you need to go next year.” We may have to make a whole-office trip to see ourselves, but in the meantime, Milk sent over some of the photos from the weekend that helped fill in the details.
For the second installment of the SPINHOUSE L!VE series that RJW is co-producing for LACOSTE L!VE, Spin Magazine suggested an upcoming songstress named Anna Calvi. In the United States, her reach is mostly among the insider-music community, however, her popularity in the UK is undeniable, having recently been nominated for the British equivalent of a Grammy.
Calvi’s album was in steady rotation in the office leading up to the show, but when the day came, we were still blown away when she finally stepped on stage. Opening her set with a vicious guitar solo that demanded the attention of the 150 person crowd on Spin Magazine’s roof, Calvi made a strong case for the argument that she could be the next Siouxsie Sioux or Florence and the Machine.
Throughout the perfect summer night, the only time it seemed like that audience turned their eyes from the stage was to quickly shoot off a tweet telling their friends about the amazing event they were at.
To read the interview with Calvi by Andrew from RJW’s digital team, check out the LACOSTE L!VE blog.
Last weekend, LACOSTE worked with RJW to curate an immersive experience for a select group of fashion editors, celebrating the launch of the new Andy Roddick collection.
Roddick kicked off the weekend's festivities with a tennis clinic for the editors at the Bridgehampton Tennis and Surf Club. Cheered on by Roddick's wife, actress Brooklyn Decker, the group donned head-to-toe white LACOSTE tennis gear for their clinic with the top-seeded American tennis player.
After freshening up in hotels rooms that had been outfitted with new towels and sheets from the LACOSTE Home Collection, the group enjoyed a dinner a Nobu at Capri, where they were still taking wagers on who could return Roddick's serve.
The following day took a relaxing turn with a trip to the beach and dancing at the Hamptons hotspot SL East. Everyone had an amazing time, and we were glad to host such a great group for our LACOSTE tennis weekend. Thanks again to all our editors!
Adorned in LACOSTE accessories, celebrities and special guests sipped peach bellinis and basked in the summer sun at The Hamptons Magazine Annual Memorial Day Party co-hosted with LACOSTE.
While the beach was a popular destination over the long weekend, it seemed like our LACOSTE Gifting Suite at the event was a close second - hundreds of guests lined up to collect LACOSTE watches, flip flops and hats, among other summer goodies. Held at the Southampton Social Club, DJ Issy pumped the beats for the guests, which included comedy queen Chelsea Handler, Andre Balázs, James Lipton, Estelle, Kelly Bensimon, Jared Eng, and Gossip Girl’s Tika Sumpter.
Last weekend RJW Collective and LACOSTE L!VE kicked off summer with an interactive shopping experience at their Soho boutique. Ignoring the threat of the impending Rapture, customers worked with the help of artists from the ArtBattles to create a one-of-a-kind collaborative art piece featuring non-other than the iconic LACOSTE croc. Throughout the night guests had a great time, picked up some new LACOSTE L!VE summer gear, enjoyed a few drinks and danced to the music courtesy of DJ Mirandom.
Last night, Swedish Indie Rockers Peter, Bjorn, and John performed to a hand picked group of 150 tastemakers at Gramercy Park Hotel’s Rose Bar. The second performance in the DeLeón Tequila Locked series developed in conjunction with Columbia Records brought out influencers including Phillip Lim, Richard Chai, Albert Hammond Jr., Waris Ahluwalia, Mick Rock, Lissy Trullie, Charolette Ronson, Jessica Stam, Sky Ferreira and Erin Heatherton.
Last night, RJW Collective's CEO Doug Jacob celebrated the arrival of Lacoste's new creative director Felipe Oliveira Baptista with a 50-person private dinner held at the Lacoste 5th Avenue store in New York City.
Photographer David Prutting snapped this shot of Doug with Jose Luis Duran, Global CEO of Lacoste.
The RJW Collective holiday party last night was a great time! We got together with coworkers, clients and friends to celebrate the season and let loose a little after all the hard work we've done this year.
Last week Karen & I trekked up to the 50's & madison to check out the baccarat & surface magazine holiday party. Madison in general is amazing this time of year, every flagship is on point with their window displays.
The baccarat shop is straight up gorgeous crystal all over the place, every direction has some insanely carved vase or bar set i was afraid of knocking over. All in all a great time, we spent a lot of time checking out all the cool crystal pieces.
they had amazing animals...even a puma leaping off a branch which i wish we got a shot of...
Their bar sets were incredible. They were actually serving EVERYTHING in official crystal gear...very cool.