Our resident Charmer, Alex went down the land of the weird- Austin, Texas.
On his agenda:
-Eat some BBQ
-Head to a few rodeos with our resident Texans, Charming Charlie
-Eat more BBQ
-Attend social panels/Get mind blown
-Have a brew or six
-Draft an awesome post for JWALK
-Eat more BBQ
Find out what knowledge Alex brought us back from the land of the weird. We like weird.
Compiling data from surveys doesn’t give you the insight you thought it would, and in return doesn’t allow you to correctly target your consumer and build your brand. We all have an ‘idea’ of who we are, but frankly, if you are trying to build trust by focusing on your imaginary consumer, it's not happening. Step outside of the box and really listen to your customers. Social media is the best place to connect, not just promote. So listen up. Deliver. Execute strongly.
You have every social channel and you’re blasting out branded messaging every day. Good for you! But you’re doing it wrong. Word of mouth is still the number one way for new consumers to learn about your brand. Did you know that only 7% of it is done online? There is a good reason for this. People don’t trust Facebook; they trust their friends. Influencers have reach but they aren’t your friends. Solution: reward your best customers and let them be your voice. It works… we know.
You’ve got all the channels, but do you have the content? Grassroots campaigns can sometimes (if not always) beat over-produced content. Getting your campaign to go viral isn’t about the messenger; it’s about the message. How we see something isn’t always the way the consumer sees it. They want information and entertainment, so give it to them. Create something fun and inspiring with the appropriate amount of branding, and you’ll be surprised how much further it will go compared to traditionally branded content.
Did you go to SXSW? Preach your notes below. We like to learn.
