Our client, LACOSTE L!VE, held a big bash at their Soho boutique in NYC, celebrating the launch collab of Tezuka and LACOSTE L!VE. We were there of course, representing music, flavor and everything in-between. If you haven't gotten your hands on the collaboration yet, it's in stores now!
Hurricane Sandy swept through the tri-state area with devastating effects. At JWALK, we wanted to do our part to contribute to the rebuilding efforts in the aftermath of that terrible disaster. We partnered LACOSTE with Toys For Tots to organize and host a benefit to get Christmas presents for children in need. All in all it was a momentous event with great turnout. We couldn’t be happier.
There’s still work to be done, but we’re just glad we could help.
RJW has had the pleasure of helping launch the digital presence for Original MOONSHINE and today we received a beautiful gift. It's a hardcover book with pages cut out and a bottle of 'SHINE inside (I wish my iphone could do it justice!) This limited edition package isn't available for purchase but Original MOONSHINE will be shortly and don't worry, we'll tell you when! And it wouldn't be me if I didn't tell you to follow MOONSHINE on Facebook and twitter.
All of us at RJW Collective are getting super-excited for this weekend at the LACOSTE L!VE store in SoHo (134 Prince St). Not only is an incredible collection of exclusive footwear being released, but RJW had the incredible pleasure of putting our client together with Finger on the Pulse, a delightfully talented DJ duo (who happen to be twins!).
ArtBattles artists will also be exhibiting their talents on tshirts as well as some installations around the store.
Be there or be square.
We love singer/songwriter Caroline Jones. And not only because we built her website - carolinejones.com - but also because she's stupendously talented. This Thursday the wunderkind beauty will be exercising her vocal gymnastics at Bar East Ale House starting at 8 PM.
We're very excited about all the new things to come on her site. Caroline has some incredible ideas and is taking the music world into her own hands. It's always such a treat when we get the opportunity to hear her live. If you're still not sure about taking the trek to the Upper East Site just have a listen on Caroline's record player. (And if you're in another part of the country, there's rumors of live streaming the show. We'll let you know if those rumors are true!)
Last night we attended an Original Moonshine tasting event at What Goes Around Comes Around, a classy vintage store in SOHO. Let me tell you... the Moonshine was definitely flowing.
Shem, our favorite bartender of all time, mixed up some Shine Tea and Ginger Shine cocktails, as well as some good old fashioned Shine on the rocks.
RJW is excited to announce the launch of some projects we've been working on with Original MOONSHINE, a new clear corn whiskey that is distilled four times in a Prohibition-era copper pot still. This spirit is hand-crafted in the same authentic way that moonshine has been made for hundreds of years, which we think is pretty cool.
RJW created two new digital spaces for Original MOONSHINE: Check out Moonshine.com and then head over to the Original MOONSHINE blog for a taste of Original MOONSHINE culture and life during Prohibition era.
Follow Original MOONSHINE on Twitter and become a fan on Facebook. We're also looking for some Original Shiners who are irreverent, versatile, and mix well with everything. If you want to spread the SHINE (and have the chance to gain access to some of our private speakeasies), let us know.
Bowlmor Lanes has been a labor of love for our firm for the better part of this past year. Beginning with a full re-branding and culminating with our re-launch of their entire digital presence. Bowlmor is a brand with a TON of heritage being a new york staple since 1938, it was an interesting challenge to navigate this brand into the modern landscape while preserving its soul.
The website was a massive endeavor...we had to address challenges such as a CMS system that could handle multiple venues in different markets with completely different scheduling and planning. Expect to see significant exposure around this brand as their new massive times square opens this holiday season.
visit bowlmor.com
Its a mere 6 months away, but feels like I was back from this circus just a few weeks ago. Coachella 2011 is approaching quickly which means I get to be reunited with all my favorite monkeys from high school very, very soon! Its an adventure we look forward to every single year together, and in honor of being half way there - here is an amazing tilt shift film just released by Sam O'Hare!
RJW Collective had the honor of joining the 100 Mile Man for the Pedal In the Park. Helping raise money to send inner city kids to college. This wasn't the typical fundraiser with almost 100 spin bikes, SoulCycle instructors and live musical guests. Don't miss next year!
