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ABOUT

we believe that movement
is the foundation for change,
and that's why we jwalk

  • CAPABILITIES:
  • 360° advertising
  • tv / commercial
  • brand strategy
  • branding
  • social
  • Experiential
  • Content Creation
  • Culture
  • Connection
  • Access

OUR WORK

BareMINERALS

BareMINERALS

THE CHALLENGE
bareMinerals’ entrance into the beauty space 20 years ago was nothing short of revolutionary – sparking a passion for mineral makeup that continues to grow today. In their first significant innovation since, the brand was looking to launch their first-ever liquid foundation. After ten years in the making, they came to JWALK hoping to break through the competitive clutter, gain a new audience and leverage even more loyalty from their existing customers.

THE SOLUTION
JWALK developed a complete 360° campaign to launch bareSkin, including commercials, print, digital, social media, events, international marketing, distributor and in-store creative. We began with an in-store teaser campaign, inviting consumers to ‘tell all’ in our confession booth and answer the question, ‘What would you give up for perfect skin?’ When the footage went viral, as part of our wider pre-launch, JWALK got to work educating consumers on the benefits of bareSkin and its ingredients. Fans spread the news and by the time the campaign launched in May, across multiple channels including TV, digital, press and print, the customers were primed and ready to buy.

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Image Map

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DeLeón

DeLeón

THE CHALLENGE
To take a previously unheard- of luxury tequila and establish DeLeón as both a preeminent top-shelf spirit and a commanding lifestyle brand.

THE SOLUTION
Mixing rock ‘n’ roll and tequila in a new way, JWALK applied a 360° strategy, rebuilt the brand’s digital platforms to tie in with an arresting campaign, and created marketing initiatives to appeal to the high-end luxury spirits market.

THE RESULTS
A 200% increase in annual revenue that led to the company’s acquisition by Diageo/Combs Wine & Spirits only five years after it had entered the marketplace.

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LACOSTE

LACOSTE

THE CHALLENGE
Lacoste was a brand in search of a jumpstart – a heritage company whose history had been diluted and whose cultural relevancy was stuck in the past. When Lacoste appointed JWALK as their North American agency of record they were badly in need of a new identity and a fresh, hip new American audience.

THE SOLUTION
Connecting each of Lacoste’s platforms in an integrated 360° effort utilizing retail, digital, experiential, and social spheres, we began by launching their new label, Lacoste L!ve. Partnering with brands including Just Jared, The Greenwich Hotel, Patrón, Deleón, Nobu, and The Standard Hotel, we created everything from a digitally integrated music series, art activations and scavenger hunts to pop-up shops and branded lounges across the country.

THE RESULTS
Lacoste gained more than 10 million digital impressions in 2012 and more than 30 million in 2013. They reported a 40% increase in sales in the first year in their Soho store alone and the brand finally found kudos with powerful influencers and the kind of youthful demographic they’d been searching for. Over three years, Lacoste saw an overall 64% increase in sales, and the crocodile and its makers shot back to relevancy with a renewed, fresh, youthful appeal.

 

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The Cosmopolitan

The Cosmopolitan

THE CHALLENGE
Moving into 2014, our challenge was to produce commercial concepts that could take The Cosmopolitan Las Vegas’s iconic tagline – Just the Right Amount of Wrong – and extend the story into the New Year.

THE SOLUTION
Producing a brand reel for the hotel, we created a viscerally thrilling visual language that inspired the creative and kept the concept alive. JWALK was also responsible for developing the company’s internal communication and a sharp new identity for their new club, The Cosmopolitan Social Club.

THE RESULTS
The hotel’s internal culture was cited ‘best-in-class’ and the Just the Right Amount of Wrong campaign continued on its award-winning trajectory.


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Toro

Toro

THE CHALLENGE
Boston’s famed tapas powerhouse Toro was looking to take a bite out of the Big Apple. JWALK’s CEO Doug Jacob took the helm, partnering with famed chefs Ken Oringer and Jamie Bissonnette to create the brand’s new NYC sister restaurant. The task for JWALK? To create a new identity to launch this exciting new addition to New York’s Meatpacking District.

THE SOLUTION
JWALK created a brand identity designed to both leverage the success of its Boston predecessor and stay novel and exciting enough to attract a discerning New York crowd.

THE RESULTS
An overnight success, Toro shot to the top of the New York Times recommended list and garnered rave reviews from publications including Condé Nast Traveler, Zagat, GQ Magazine, and the New York Times. Now one of New York’s most successful restaurants, the brand is due to expand into multiple cities over the next five years.

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Health Warrior

Health Warrior

THE CHALLENGE
To reshape, rebrand and re-launch the Health Warrior brand on a national level with a clearly defined identity, voice, culture, and manner.

THE SOLUTION
JWALK designed full 360º creative, a go-to market strategy, retail support and rebranded Health Warrior. Creating a fresh new identity for their range of Chia products, we infused everything from the packaging to their digital platforms with lighter, brighter creative that would appeal to a healthier consumer.

THE RESULTS
The re-envisioned, reinvigorated and reshaped brand launched in Whole Foods in 2012, winning packaging design at Expo East and earning a spot in New Hope Media’s ‘15 best new packages’ the same year. The brand achieved a 700% increase in revenue between August 2012 and August 2013.

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Equinox

Equinox

THE CHALLENGE
Following the success of Terry Richardson’s ‘IT’S NOT FITNESS, IT’S LIFE’ Equinox came to JWALK to extend their campaign online.
JWALK’s task was to create a digital presence that reflected the chic luxury of the in-club experience – enhancing the brand’s image, augmenting brand visibility, and keeping the brand connected with the motivated, upwardly-mobile consumer.

THE SOLUTION
We devised an integrated digital strategy including geo-targeted Facebook tabs that promoted monthly content, creating a social destination that engaged Equinox’s audience on a more personal level. We also created a photo app. so fans could share photographs showcasing their interpretations of the campaign’s pillars – eg. agility, confidence, endurance. With an invigorated CRM strategy that included an innovative customer outreach program and image-heavy, branded emails, we were able to gain Equinox the highest click-through rates in the industry. Mashable heralded JWALK’s social campaign saying, “Equinox kicks butt at social media.”

THE RESULTS
JWALK’s CRM strategy saw a 24% increase in open rates to 10% above industry average and a 10% increase in click-through rates (double industry average). Social media engagement also rose by over 100%.

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Kenneth Cole

Kenneth Cole

THE CHALLENGE
Kenneth Cole approached JWALK in search of a campaign to launch their brand new fragrance aimed at young men.

THE SOLUTION
JWALK conceptualized and implemented a fully integrated digital campaign through a video series in partnership with former Vice editor Gavin McInnes.The campaign, CONNECTING 101, tapped into young men’s universal need to connect with women, making the fragrance the key factor in cementing that ‘connection’. Activations included everything from street teams passing out condoms with QR codes linking to a mobile portal, to dating advice videos, press, and social media integration.

THE RESULTS
CONNECTING 101 gained 48 million media impressions in the first three weeks of its launch and achieved the highest sell-though rate of any Kenneth Cole fragrance to date.

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TinCup

TinCup

THE CHALLENGE
To re-create the success of Stranahan’s Colorado Whiskey, launching their new mid-shelf whiskey without any direct advertising or media spend.

THE SOLUTION
We created a highly efficient social media strategy to highlight the brand’s unique authenticity, leveraging the wholesome image of its home state Colorado and the unique appeal of TINCUP’s impresario and master distiller Jess Graber.

THE RESULTS
TINCUP saw a 634% increase in Facebook fans, a 179% increase in Instagram followers and a 159% increase in Twitter followers in just five months.

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Revlon

Revlon

THE CHALLENGE
Sustaining a reputation as market leaders in the beauty space is no easy feat. So, when Revlon learned about our first-of-its-kind innovation product, they were keen to snap-up the chance to give their customers an enhanced online experience.

THE SOLUTION
Showcasing proprietary technology that pairs ‘how-to’ makeup videos with video-based social media, we demonstrated how users and friends could share and video-chat together – swapping tips and expanding their beauty know-how with useful content like how to apply a smokey eye.
The product also includes a powerful search function that allows users to filter videos based on mood, time of day, and occasion.

THE RESULTS
We achieved a 27% increase in sales during the market test.

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Salvatore Ferragamo

Salvatore Ferragamo

THE CHALLENGE
Ferragamo was looking to connect with a younger, aspirational customer.

THE SOLUTION
We created a social media campaign that established the brand as THE style experts, cutting through the noise with a simple but far-reaching international style challenge. Women from over 100 countries were encouraged to compete for the accolade of ‘most stylish’. As they did they were funneled through a social experience to points of purchase, creating a huge spike in conversion.

THE RESULTS
Ferragamo’s e-Commerce conversion rate rose by 75%, the brand sold $1.5 million worth of W bags and earned 250K social media impressions in the first three months with zero media spend.

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Eugenia Kim

Eugenia Kim

THE CHALLENGE
With no branded retail locations on the ground, Eugenia Kim was keen to create a compelling, successful website and e-commerce experience.

THE SOLUTION
Blending our knowledge of digital best practices, advanced development and data-driven design, we created a sustainable space that was as sharp and original as one of Eugenia’s own designs.

THE RESULTS
Since the launch of the new site in November 2013, the brand has seen a powerful lift in their digital performance, leading to a 37% increase in their e-commerce sales.

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Zappos Couture

Zappos Couture

THE CHALLENGE
The well-known mass-market brand Zappos was looking to reposition and grow revenue from its lesser-known high-end vertical Zappos Couture.

THE SOLUTION
By creating a clean, elegant site design and a sophisticated brand identity we were able to target a higher-end demographic.

THE RESULTS
Over a three year period we continued to manage and shape the website – merchandising content, continually shifting the digital landscape and ultimately, boosting sales by 300%.

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Alternative Apparel

Alternative Apparel

THE CHALLENGE
Sales were flat but with a site redesign planned, Alternative Apparel wanted to find a cost-effective, short-term way of increasing sales with their existing site on a limited budget.

THE SOLUTION
By conducting a thorough analysis we were able to find a number of opportunities to improve the site design and configuration, boosting conversion and overall performance throughout the site.

THE RESULTS
In just four weeks the site showed a 32% increase in sales. Our recommended changes to the shopping cart also resulted in an 18.9% decrease in people exiting before purchase.

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Make up For Ever

Make up For Ever

THE CHALLENGE
In launching a new foundation for their young female millennial demographic, MAKE UP FOR EVER was looking to build product awareness, create longer-term relationships and increase loyalty in its marketplace.

THE SOLUTION
By asking the question, “Are You
HD Ready?”, we created an exciting multi-touch-point campaign, engaging the audience in a nationwide search to find the next MAKE UP FOR EVER models for a new print campaign. The interactive 360° effort included a YouTube series of branded videos featuring influencer Elle Fowler, a microsite with an interactive ‘shade finder’, an interactive Facebook page including galleries of our finalists and, of course, the print ads themselves – starring our winning crowdsourced models.

THE RESULTS
In the first 30 days, the program garnered 29,700 Facebook ‘likes’, 22,404 email acquisitions, 300,000 branded content views, 10,244 casting submissions and 204 press mentions, boosting sales for the brand by over 45%.

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CONTACT US

NEW YORK OFFICE

419 Park Ave South
New York, NY – 10016
646 649 2339

LOS ANGELES OFFICE

7080 Hollywood Blvd #1100,
Los Angeles, CA 90028
646 649 2339

GENERAL INFORMATION

info@jwalkny.com

NEW BUSINESS

newbusiness@jwalkny.com

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